......shopping trends in the 1920s. I'm reading a wonderful book I borrowed from the library last week called Keeping Up Appearances by Catherine Horwood. It's about fashion and living between the wars and is a very interesting read if you like a bit of social history and stories about shopping.
I am only half way through chapter one but have discovered this fascinating statistic - "In 1920 75% of clothing & footwear was bought from small independent retailers but by 1939 this figure had dropped to 50% as larger chain stores increasingly dominated the market". I think this figure carried on dropping over the decades as more chain stores have arrived on the high street. However, I do believe that this trend is changing ever so slightly as more people are choosing the independent retailers on their quest to find something unusual or unique. Long may this continue!
"Shun the cheap and shoddy as you would a contagious disease and .... sink your all in a few perfect clothes. Well made shoes, well cut clothes of classic lasting style, good hats, however few in number - these form the foundation of our lady's wardrobe." Vogue, 1931
Loll
x
Posts
No comments:
Post a Comment